Wildago

Wilda Goyetche is creator and curator of the painted world of Wildago that features Pearl and Edmund as the two lead characters. Wildago charts their many adventures through striking depictions of the vivacious Pearl and intriguing Edmund. A vibrant and captivating story is told through art showing their distinct personalities, behaviours and friends which combined lead to a fascinating portrayal of life based experiences and the vivid imagination of Wilda.

The interaction of the characters with their friends (both two and four legged) shows aspects of human nature such as the tenderness, comedy, high jinks, ambition and diligence we might sometimes overlook in the haste of daily life. These are at times poignant and quirky and ultimately give a thoughtful perspective. Wildago has been created through channelling Wilda’s impish sense of fun and quirky side to bring imagination into painted reality.

Wildago’s break onto the international film scene came through LARK. Wilda Goyetche was invited to paint Doc/Fest 2009 through a series of seven commissions depicting the vibrant and creative festival days. Wildago’s painted characters Pearl and Edmund will feature in the seven colourful scenarios of festival life.

The seven signed commissions were then presented as alternative ‘trophies’ at the end of festival awards allowing winners to take away a framed original piece of Wildago artwork to commemorate their success

Brand Consultancy

Ensuring the brand and the artist tally up in representation Wildgao's 'Little Black Book' a mini printed portfolio/ brochure was created to make sure the brand story maintains momentum and drive.

PR

Telling the Wildago story to a local, regional and national audience with a focus on the growing accomplishments of the artist.

Profile Accelerator

Brand matching Wildago with the international doc/fest led to the artist receiving global accolades from the crème of documentary such as Henry Singer, Patrick Bergeron and Erik Gandini.

Profile Accelerator

Targeting national brand names as part of a commercial campaign led to an association with Gusto (Living Ventures) in Newcastle with a 'pop up gallery' hosted in the restaurant

Events

Exhibitions in busy, buzzing and vibrant places means impactful positive press and effective brand awareness. The Chimney House and The Forum both hosted Wildago shows.