The Eye Place
London chic nestling in a rural retreat. The Eye Place is a hub of cutting edge technology and quirky designer names in an unlikely location
An opticians with soul and imagination, The Eye Place has impressed a local, regional and national audience with a range of thought provoking advertising and avant-garde techniques. PR, copywriting and brand and image management have all been included in the brief to bring appreciation and an understanding of the latest techniques and advances in eye care and health with a local and regional focus to encapsulate national interest and buy in.
PR
Targeting a local and regional fan base meant researching readers habits and buying trends. Tapping into this knowledge gave great scope for successful and visible results.
Brand Consultancy
Identifying advertising opportunities, consulting on artwork and delivery of successful campaigns brings the brand closer to the audience and evokes identifiable qualities and connections
Writing
Capturing the imagination and aspirations of an audience requires tuned in thinking and the use of innovative techniques through powers of subtle persuasion.