Working on the third Sleepover event LARK was tasked with the brief of including the new Sleepover Copenhagen brand ID into a food shoot which needed to include a pat of butter! Final use for the photography was on the Sleepover website and matching marketing elements. LARK gathered together the skills of creative chef Peter Moulam and specialist food photographer James Brown from 93ft.
The theme for Sleepover 2014 took inspiration from the host lands of Denmark and the ultra earthy ‘New Nordic’ food movement. Working to reflect the style and simplicity that Copenhagen emanates. LARK sourced and styled two ‘looks’ which were both adopted by the brand.