One of the last truly independent shopping centre’s in the North, The Shops & Boutiques are a collection of independent retailers
A treasure trove of creativity and originality. After a re-brand, re-direction and re-focus of the brand, LARK has been concentrating on raising the profile and the re-education of a local, regional and national target audience. LARK has been involved in the re-structure and image overhaul of the shopping centre to bring the focus back to a lifestyle based environment that celebrates independence and leaving the high street behind through a whole range of the cool and kooky. LARK also works to raise awareness and opportunities for independent retailers through working with bodies such as Creative Sheffield and the City Council to champion and support the creative talent and diversity that these retailers bring to a city centre. The Shops & Boutiques have been hailed as a hot shopping destination by Cosmopolitan magazine and have been featured on Alexa Chung and Henry Holland’s fashion show ‘Frock Me’!
Making sure to reach a national audience but to make sure the local and regional trend spotters and 'must have' merchants are all in the know.
Wide ranging successful PR campaigns to bring to the nation's fashionistas the latest talent from the world of independent urban fashion
Keeping the message fresh and the trends current the Shops & Boutique's website is updated with the latest news and tied into all press
Regular fashion events, shows and pop up boutiques brings another dimension to how the independents of the City are perceived.
Which brands goes in the shops? That magic mix of brands is the all important make or break of a successful shopping collective. A broad and diverse mix keeps it hot and topical.
Matching brands together makes for happier and more successful brands benefiting from mutual opportunities - affiliations with music festivals and the music and fashion scenes are all successful routes
Making sure the brand says the right messages means website, brand, images, signage and shopping centre ambiance is spot on.