Roomzzz Aparthotel in Leeds and Manchester brings flavours and style of a boutique hotel and matching it with cool and ultra modern luxury apartments
Tailored to the needs and wishes of both the business and independent leisure traveller Roomzzz has set itself apart from the rest with innovation and forward thinking momentum. Lark has been involved with the brand since before the launch in November 2006. Managing a regional and national PR campaign as well as advising in advertising, Roomzzz has been received with singing praises across the national and lifestyle media, including being hailed as a 9/10 by The Times and ‘possibly the best hotel…ever’ by New Women magazine. Roomzzz was also shortlisted in the Innovation category for The European Hotel Design Awards in 07 as well as enjoying extensive coverage in The Daily Telegraph, Olive and JetAway Magazine in December 2009.
Managing the brand across all social media including blog management. Creative campaigns to appeal and engage fans and followers to convert them to be promoters of the brand.
Strategic and measurable communications through local, regional and national press. Particularly focused on weekend supplements and travel press.
Working on the brand pre launch means direction and brand ethos was malleable. Working to find the best representation of company ethos was able to be achieved.
Stories and releases to keep the press tuned into each merit of the brand and for them to be able to recognise all aspects that the brand in it's earliest form was achieving.
As a brand new concept rolled out on a medium scale in the same city was of significant importance. Shortlisted for the European Hotel Design Awards in the Innovation category.
Recognising innovative ways to maintain high profile press coverage led to the brand being featured in a number of celebrity photoshoots hosted through the apartments