LARK works to push out strong brand messages to the travel industry – both ‘National trade’ and ‘National B2C’. LARK recently worked to place the latest news for Roomzzz Aparthotel into the travel pages of the Daily Mirror and the all important bible for industry know-how – The Caterer.
Both publications ran stories which combined, had a reach of just under a million readers.
The Caterer ran the story alongside their top hotel news including the Four Seasons, The Hoxton Hotel and Malmasion.
The Mirror ran Roomzzz Aparthotel as the lead story in their ‘Hotel Checkout’ alongside news from the Hilton Group and the Mandarin Oriental.