LARK works with the National press to get instant results of new openings for Roomzzz. In particular new franchise announcements – to raise fast paced awareness to a huge readership on a key days. The inclusion of core brand elements makes a short story all the more readable and valuable. This particular story was priceless as it also included the rates from a Winter promotion that Roomzzz was running at the time as well as web link.
Courtesy of The Daily Mirror
‘Roomzzz Aparthotel plans new sites in Liverpool and Chester for 2013 after the success of its Newcastle property open last month. It will offer self catering apartments with Apple technology, memory foam beds, free wi-fi and you can stay from 1 night to 1 year. Book until March 31st for rates from £45 a night’