PREM Group
PREM Group, Ireland’s leading hotel operator who operates nearly 40 hotels and aparthotels in Ireland, UK and Europe continue to expand their European hotel portfolio with the signing of two hotel management contracts in the French Alps. The Best Western Premier, Serre Chevalier and Le Grand Hotel, Serre Chevalier. Both properties are owned by the Space Group who specialise in quality tourist developments in France, for investors throughout Europe. LARK managed the national and trade press for this new partnership and expansion.
PR
Elevating the brand through routes to press both and on and off line
PR
Further company expansion into Europe dictates the need for a strong presence withing the trade and national business press.