Sheffield’s first boutique hotel and a member of the acclaimed Small Luxury Hotels of the World
Lark was approached early June 2007 to launch the hotel to a local, regional, national and international audience through a targeted and progressive PR campaign. LARK also advises on brand progression and image management, producing boutique style press and marketing literature through copywriting and design. Work by LARK has led to The Leopold having extensive regional and national coverage which led to the hotel being covered alongside Babington House in a feature on Cosy Hotels in Concept for Living as well as being hailed one of the chic new breed of city centre hotels by the Observer, 5 stars for value for money from The Daily Telegraph and 4/5 from The Daily Mail. The hotel is also shortlisted for the Welcome to Yorkshire/ White Rose 2010 Awards ‘Best Large Hotel’
Identifying the right opportunities to drive the brand forward involves being seen at the right events and in topical alliances with local and regional businesses.
The creation of wording for press packs, corporate brochures and adverts as well as high impacting press releases for identified audiences
A rigorous campaign which started pre launch and is approaching 4 years. Innovation techniques on and off line ensure regional and national lifestyle and business results.
Launching Sheffield's first boutique hotel included identifying local and regional advocates for the brand - captured here by international rock and roll photographer Andy Earl.
Running regular and targeted events for members of the press to raise profile of team members from chefs, GM, and front of house showcase talents and bolster profile.
Taking the history of the former school and bringing it into a chic and accessible format for the relevant audience including greetings cards, press pack and press material
Ensuring impactful brand representation through design and print management brings a new dimension and a new audience to events and expansion of the brand
The creation of an intricate press pack which was distributed to high profile editors and travel writers ensured high impact results through sensitive portrayal of the brand