Leopold Hotel, Sheffield

Sheffield’s first boutique hotel and a member of the acclaimed Small Luxury Hotels of the World

LARK was approached early June 2007 to launch the hotel to a local, regional, national and international audience through a targeted and progressive PR campaign. LARK also advises on brand progression and image management, producing boutique style press and marketing literature through copywriting and design.

Work by LARK has led to The Leopold having extensive regional and national coverage which led to the hotel being covered alongside Babington House in a feature on Cosy Hotels in Concept for Living as well as being hailed one of the chic new breed of city centre hotels by the Observer, 5 stars for value for money from The Daily Telegraph and 4/5 from The Daily Mail. The hotel is also shortlisted for the Welcome to Yorkshire/ White Rose 2010 Awards ‘Best Large Hotel’

Profile Accelerator

Identifying the right opportunities to drive the brand forward involves being seen at the right events and in topical alliances with local and regional businesses.

Writing

The creation of wording for press packs, corporate brochures and adverts as well as high impacting press releases for identified audiences

Brand Consultancy

Taking the history of the former school and bringing it into a chic and accessible format for the relevant audience including greetings cards, press pack and press material

Brand Consultancy

Ensuring impactful brand representation through design and print management brings a new dimension and a new audience to events and expansion of the brand

Brand Consultancy

The creation of an intricate press pack which was distributed to high profile editors and travel writers ensured high impact results through sensitive portrayal of the brand