Laundry is housed in a former cutlery works and is grown of Sheffield with bones of heritage and shaped of recycle and sustain. Its heart is excellence in hairdressing cut and color and with a mind scissor sharp of creation.
Laundry is also a new brand entering into the UK fashion and beauty scene meaning the UK industry press needed to sit up and notice. UK industry accolades are all very well and good -
Fur Coat, No Knickers
‘The salon is stupendously beautiful and full of cool and interesting things. Full disclaimer: I haven’t lived in Sheffield for years and maybe there are stylish salons like this everywhere. But I’m pretty sure there aren’t.’
‘A spectacular space with first-rate hairdressing to match, in the form of Sheffield’s new super-salon, Laundry. Think comfortable luxury – no airs and graces, just dedicated to the cause of making you look and feel top notch.’
…But a local and regional buy in was absolutely needed to ensure the brand competed and got off to a flying start…
‘City Hair Salon is the Best’
‘Sheffield hair specialists Laundry are the only Yorkshire salon to make the finals of the prestigious Most Wanted Awards 2014′.
LARK has also worked with 93ft on the direction of the brand for ads and marketing materials – such as beautiful gold ‘laundry’ tokens which double as press invites and gift tokens for customers.