Laundry was invited to enter the 2014 Most Wanted Awards in Summer 2014. LARK worked with 93ft to put together an awards entry to showcase the full spectrum of the brand from interior, team, brand, website, print as well as press coverage, social media and customer testimonials.
Competing with brands from all over the UK Laundry was entered for BEST NEW SALON – a prestigious and highly sought after accolade. We are delighted to be part of the winning team!
Cleaning up in London. Laundry for Hair wins National Award for Yorkshire.
Laundry for Hair has taken the UK hair and fashion industry by storm, winning the highly sought after accolade of ‘BEST NEW SALON’ in the UK.
Up against industry giants, Laundry was the only salon outside of London to be listed as a finalist in the prestigious ‘Most Wanted Awards 2014′ hosted by industry style bible ‘Creative HEAD’ in the Tate Modern, London. Laundry is in fact the only business in Yorkshire to be represented in any of the categories.
The salon received its award on Monday 1 September at the Most Wanted Grand Final, which was hosted by top comedian Jack Whitehall, in front of an audience of more than 700 VIPs from the worlds of hair, fashion and the media, including the beauty & health editor of Vogue, Jessica Diner, and entrepreneur Millie Kendall MBE, co-founder of BeautyMART.
Up against four other finalists including celebrity salon to the stars and London socialites ‘George Northwood, London and the successful group Ruffians, London – Laundry was described by judges as ‘Refreshingly quirky, honest, beautiful and original’
The 2014 Best New Salon category was judged by a panel of experts including beauty journalist Alice Hart-Davis and the International Marketing Director for Sassoon, Susie Mutch, and sponsored by leading hair brand, Alterna Haircare.
Creative HEAD describes Laundry - ‘Housed in a former cutlery works, this Northern delight was inspired by a US style laundromat – a place for the community to hangout and gossip. The design encompasses honest fabrics – rescued woods, concrete that’s cool to the touch and buffed up leather – all in the name of comfortable luxury, The salon is also a purveyor of cool stuff outside of the world of hair – cult items and one-offs that customers love to buy as gifts and treats.’
Creative HEAD publisher, Catherine Handcock comments “Competition for Best New Salon is always fierce, but Laundry had the judges in a spin with its original design, quirky marketing materials and unique new ‘take’ on the salon experience.”
Laundry for Hair opened in November last year under the leadership of Mitchell Wilson. The concept, brand and the interior comes from award winning Sheffield agency 93ft who have changed the rules in terms of ‘traditional hair salon concept’ which has been adopted by thousands in the Sheffield and the Yorkshire area. Laundry sees some customers travelling from London, Leeds and Manchester to experience Laundry’s ‘comfortable luxury’. Head of 93ft Tim Hubbard comments ‘we wanted to create a salon which placed interior, brand and ethos alongside a team of global specialists. In doing this we wanted to create a brand which is nationally recognised by the industry’.
Mitchell Wilson comments ‘to win Best New Salon is a tremendous achievement for the team. We have worked incredibly hard to bring a team of creative specialists together to work within Laundry. This award shows that hard work is rewarded and new concepts which tick all the boxes are being watched and applauded by industry experts. The fact that we were the only salon outside of London to be shortlisted and then go on to win makes this award even more special – we were proud to be representing Yorkshire on the night and even more proud to be bringing the trophy to Sheffield’.