National, local and regional B2C coverage, industry and trade press – done. Eroica Britannia was covered with splendid results. It was high on LARK’s agenda in the days leading up to Eroica Britannia and over the 3 days of live festival that the event was supported heavily by local and regional TV and radio. We wanted to make sure that the story was irresistible as a lifestyle piece to capture the producers imagination to ensure our story was run.
We were also blessed with incredible reporters who got into the swing of things before anyone else was on site on Day 1 of the festival. They merrily whizzed around the festival show-ground, riding pillion on the back of a 1954 Moto Guzzi piloted by one of the festival organisers! Amazing!
We worked with BBC Radio Sheffield, BBC Radio Derby, BBC Midlands Today and BBC One to tell the tale of The Great British Adventure. We were delighted that our story was run on Regional prime time TV and was used as a main feature story on local and regional radio.